A quick look at what good looks like.

What A.L. has said so far.
A summary argument for better health care creative

1.
Mostly, Americans have done the best with what they have.

2.
Busy (and broke) as some of us are, much of what we have is cheap, convenient, and
comforting.

3.
Can you blame us? Apparently, yes. Much of public- and consumer-health messaging pushes individual accountability in pedantic tones, telling us to "do" or "not do" things it defines as "healthy."

4.
In fact, eating, drinking, and smoking are exactly what American society and our economy tells us to do. We're encouraged to be consumers. So we consume.

5.
Landmark research suggests a better approach. Better than merely blaming us for our own bad habits, public health messaging can reveal the ways food and consumer product manufacturers haven't always given us healthy choices...

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