Wednesday, February 25, 2009

with Google and Microsoft involved, big step for health care "consumerism"

This is some news: http://blog.moveo.com/moveo_weblog/healthcare/

Both health care organizations and technology companies (from portal providers to more back-end-oriented shops) have been trying to get into the online health records business for years. The idea is giving consumers a single place to post information about their health visits and history --- most humans don't do a great job of this. At least I don't.

Anyway, I don't believe anybody's quite done it right. The attempts I've seen that have failed mostly did so because of the same combination of elements: great technology, terrible web design. (Also possibly a lack of promotion).

The news posted on Moveo's blog that Google and Microsoft are getting into online health records is of interest.

Hopefully this will bring a level of consumer-sensitivity to the navigation, content, and most importantly, marketing of these sites to drive participation.

Here is a link to Micrsoft's HealthVault: http://www.healthvault.com/
Here is Google Health: http://www.google.com/health

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